My Barrow
Your barrow is empty
WELCOME TO THE TRADE SECTION OF OUR WEBSITE
Trade Site
Log In Trade Account Sign Up Log In
  • Tools
  • Accessories
  • Gifts
  • Collections
  • Agriculture
  • Journal
  • Our Story
  • Contact
  • Stockists
Show more
Posted on

Five-star award at RHS Chelsea 2017

We were delighted to win five stars from the Royal Horticultural Society for our stand at the RHS Chelsea Flower Show 2017. In our twenty-first year at the show, we were honoured for the outstanding presentation of our stand.
shares0 comments
Five-star award at RHS Chelsea 2017
Show more
Five-star award at RHS Chelsea 2017

Last week we were delighted to win five stars from the Royal Horticultural Society for our stand at the RHS Chelsea Flower Show 2017.

Five star award at RHS Chelsea 2017In our twenty-first year at the show, we were honoured for the outstanding presentation of our stand. The trade stand awards recognise exhibitors which enhance the Chelsea visitor experience by combining creativity, design and theatre in a stand which is not only about product, but which offers an attraction in its own right.

The dazzling new FloraBrite range of tools took centre stage on our stand this year. Against a striking backdrop of black-hued plants, the fluorescent tools simply glowed with colour, stopping passers-by in their tracks. The display was extremely eye-catching and communicated very effectively to stand visitors that it will be a tough job to lose these tools in the garden. The plants used in the display were heuchera ‘Black Taffeta’ and ‘Slater’s Pink’; ophiopogon planiscapus 'Nigrescens' (black mondo grass) and aeonium ‘Velour’. All were carefully planted up on a back wall, forming a perfect foil to the bright and beautiful FloraBrite tools, which hovered dramatically in mid-air in front.

Heather Culpan, our managing director, says: “We are delighted to receive this five-star award from the judges. It feels very appropriate that our stand has been so well-received this year in particular, as we created the FloraBrite range after customer requests for ‘unlosable’ tools at the Chelsea Flower Show in recent years. It somehow feels as if FloraBrite has returned home!

FloraBrites at RHS Chelsea 2017“Every year at Chelsea we work very hard to ensure that we deliver a stand of a sufficiently high standard for the space that we occupy on Main Avenue. We’re in a high-profile position amongst the show gardens - this year we’re next to the silver medal-winning ‘Welcome to Yorkshire’ garden - and we feel we have a lot to live up to. We’re delighted that the RHS panel feels we have added to the visitor experience with our stand this year."

Heather continues: “We invest significantly both in new product development, and in building our brand presence. It’s a combination which means we have exciting new products, and importantly, that our customers know where to buy them. We get excellent feedback from our trade partners, but each year the Chelsea Flower Show is our best and most immediate opportunity to get feedback from the gardeners who use and love our products.

“We’re thrilled that this year both our stand visitors and the RHS judging panel feel that our quality, expertise and innovation are on display on Main Avenue.”

 

Shop this blog
0 comments
Leave a comment

Please note, comments must be approved before they are published

You may also be interested in

Plants bulbs now for a spectacular spring

Autumn is where next year’s garden starts! It’s an exciting time, dreaming of next year’s colour palette - there’s no doubt that gardening is a creative pursuit. Bulbs are a key part of any garden’s year. Here are our top tips for getting the most out of your bulbs, for a spectacular show next spring.
shares0 comments

Taupe of the class: the new taupe plant pot

You may have noticed in your local garden centre that there’s a new look to the plants section. Plant pots are changing colour! What’s it all about? We take a look at the new recyclable taupe pot.
shares0 comments

New RHS-endorsed left-handed bypass secateur available this autumn

Did you know that around 11 per cent of the population is left-handed? In a world designed for the right-handed majority, we thought it was time to do our bit to level the playing field a little - for gardeners, at least. That's why we're launching a new RHS-endorsed left-handed bypass secateur.
shares0 comments

Are you a green-fingered gardener? Sign up for the latest tips and news.