Last week we were delighted to win five stars from the Royal Horticultural Society for our stand at the RHS Chelsea Flower Show 2017.
In our twenty-first year at the show, we were honoured for the outstanding presentation of our stand. The trade stand awards recognise exhibitors which enhance the Chelsea visitor experience by combining creativity, design and theatre in a stand which is not only about product, but which offers an attraction in its own right.
The dazzling new FloraBrite range of tools took centre stage on our stand this year. Against a striking backdrop of black-hued plants, the fluorescent tools simply glowed with colour, stopping passers-by in their tracks. The display was extremely eye-catching and communicated very effectively to stand visitors that it will be a tough job to lose these tools in the garden. The plants used in the display were heuchera ‘Black Taffeta’ and ‘Slater’s Pink’; ophiopogon planiscapus 'Nigrescens' (black mondo grass) and aeonium ‘Velour’. All were carefully planted up on a back wall, forming a perfect foil to the bright and beautiful FloraBrite tools, which hovered dramatically in mid-air in front.
Heather Culpan, our managing director, says: “We are delighted to receive this five-star award from the judges. It feels very appropriate that our stand has been so well-received this year in particular, as we created the FloraBrite range after customer requests for ‘unlosable’ tools at the Chelsea Flower Show in recent years. It somehow feels as if FloraBrite has returned home!
“Every year at Chelsea we work very hard to ensure that we deliver a stand of a sufficiently high standard for the space that we occupy on Main Avenue. We’re in a high-profile position amongst the show gardens - this year we’re next to the silver medal-winning ‘Welcome to Yorkshire’ garden - and we feel we have a lot to live up to. We’re delighted that the RHS panel feels we have added to the visitor experience with our stand this year."
Heather continues: “We invest significantly both in new product development, and in building our brand presence. It’s a combination which means we have exciting new products, and importantly, that our customers know where to buy them. We get excellent feedback from our trade partners, but each year the Chelsea Flower Show is our best and most immediate opportunity to get feedback from the gardeners who use and love our products.
“We’re thrilled that this year both our stand visitors and the RHS judging panel feel that our quality, expertise and innovation are on display on Main Avenue.”