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We’ve had a double helping of good news today, as the innovative new ranges we’ve launched this year are proving popular with industry awards judges. Our gorgeously glowing FloraBrite range is a finalist in the Brand & Lifestyle Licensing Awards, and our handy Hip-Trug is shortlisted for the RHS Chelsea Product of the Year.
The Brand & Lifestyle Licensing Awards (or ‘B&LLAs’) are an industry event which recognises excellence in product innovation and brand licensing management, as well as retail execution. It is open to companies working with established brands on licensed products which capture the personality and commitment to quality of the famous name.
We worked with our partners at the Royal Horticultural Society to develop the FloraBrite range after repeated requests from gardeners at the RHS Chelsea Flower Show for ‘unlosable tools’ – and we think these bright beauties certainly fit the bill! We took great care to make the colours of the handles truly fluorescent, and added useful touches like reflective highlights to make sure the tools also glow under torchlight.
And, of course, the RHS Chelsea Product of the Year needs no introduction! Finalists are selected from a wide variety of categories of new products which will be available to buy at the world-famous flower show in May. Entries for the awards are judged on a number of criteria, including innovation, functionality, visual appeal, quality and value for money, and we’re delighted our problem-solving Hip-Trug has made the final cut.
This clever caddy was developed to solve a specific problem; that of overloaded hands when gardening. It clips easily on to belt, pocket or waistband, and really is like an extra pair of gardening hands. Whether you’re deadheading, harvesting, generally tidying up, or even need a carrier for clothes pegs, it comes in handy all around the garden. It’s just perfect to keep by the back door, ready for action.
We’re thrilled to have the innovation of our products recognised by these industry experts, and we’d like to thank the judges for their positive reviews. Fingers crossed for the forthcoming big awards days!
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