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New comfort, new colours, new look: new improved Kneelo®

Since the launch of the Kneelo® range in 2010, these garden kneelers and knee pads from Burgon & Ball have been a consistent top seller – and now the next-generation Kneelo® is here! Re-engineered for even more comfort and with an eye-catching new look, Kneelo® is better than ever.
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New comfort, new colours, new look: new improved Kneelo®
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New comfort, new colours, new look: new improved Kneelo®

Since the launch of the Kneelo® range in 2010, these garden kneelers and knee pads from Burgon & Ball have been a consistent top seller – and now the next-generation Kneelo® is here! Re-engineered for even more comfort and with an eye-catching new look, Kneelo® is better than ever.

Kneelo® is the original memory foam garden kneeler, created from the inspiration to apply 21st-century foam technology to the everyday garden kneeler to make it the most comfortable and luxurious it could be. The innovative kneeler design was a top seller from the outset, and Kneelo® knee pads followed, with a unique cut-out design to eliminate painful digging in when kneeling.

Fast-forward to 2022 and more people are gardening than ever. To help retailers make the most of opportunities around the perennially popular Kneelo® name, the classic design has been re-imagined, as kneelers and as knee pads. Now with enhanced construction that’s more luxurious than ever for the ultimate in comfort, there are also fresh colours, a new embossed pattern, and updated branding. The new, improved Kneelo® has the quality, the aspirational appeal, and the brand that gardeners look for.

To help shoppers find and select Kneelo®, the original memory foam kneeler, this season’s design changes include:

Construction
New Kneelo® has an improved foam construction inside, making it more comfortable and luxurious than ever. Knees have never known comfort like this!

Colour
Three unique colours join the popular range, creating an attractive and eye-catching display in store. Sangria (soft red), Wheatsheaf (pale yellow ochre) and Evergreen (the distinctive Burgon & Ball dark green) extend the Kneelo® palette in a softer, more contemporary direction.

Pattern
With texture tipped as a top upcoming trend, a new textured crosshatch design on the cover of the new colour options gives Kneelo® a unique and distinctive look, helping shoppers distinguish Kneelo® products from other options.

Branding
The new Kneelo® features strong Burgon & Ball branding, with printed logos added to the reverse of both kneeler and knee pads.

Designed to retail at £16.99, new Kneelo® is a higher-value, higher-margin, market-leading kneeler, and the design changes help to differentiate its unique proposition. Kneelo® is simply not like other garden kneelers, and retailers can now help shoppers to seek out and ask for Kneelo® by name.

Popular for self-purchase and also a thoughtful gardening gift, the new generation of Kneelo® is set to win a new generation of loyal gardening devotees as the success story continues.

 

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