We put a lot of effort into solving gardening problems for real gardeners. Just as importantly, we work hard to ensure these solutions work for retailers, too.
And it’s lovely when our efforts are recognised. So last week we were delighted to accept the award for Garden Product Innovation at the Horticulture Week Business Awards, for our RHS-endorsed Ergo Deadheader.
The goal of these inaugural Horticulture Week Business Awards was to bring together all aspects of the industry into one leading awards scheme, to honour the achievements of those businesses that make UK horticulture the vital and vibrant industry it is today.
And our RHS-endorsed Ergo Deadheader had its moment in the spotlight with the Garden Product Innovation category, one of the awards in the garden retail business section.
This small-but-mighty scissor-action snip has been developed to make deadheading easier; a vital task for every gardener, for plentiful and prolonged flowering. Already a GIMA Award winner, the Ergo Deadheader is a firm favourite with customers; once they try it, they love it! At the Chelsea Flower Show we found it was helpful to have several samples on display, out of packaging, and ready for visitors to try. Once they feel how comfortably the RHS-endorsed Ergo Deadheader nestles in the palm, they have to have one.
What’s more, as it retails for under £10, the Ergo Deadheader is an ideal impulse purchase. In fact, this instant appeal was confirmed by the evening’s host, Radio 4’s the Reverend Richard Coles, confiding to the audience that he had bought an Ergo Deadheader at a garden centre that very day, en route to the awards dinner in London.
The Ergo Deadheader sells brilliantly well from clipstrips, and from our eye-catching micro modules with integral POS. These go-anywhere display options are a clever way to bring high returns from zero floorspace, and are ideal for dual-locating the deadheader, all round the store. Why not place it in the gloves section, or close to Hip-Trug®, its perfect deadheading partner?
With the reassurance of RHS endorsement and a ten year guarantee, Ergo Deadheader’s customer appeal and potential for retailer profit has been recognised once again with this latest awards success.
Contact your area sales manager or email firstname.lastname@example.org to stock the award-winning RHS-endorsed Ergo Deadheader.