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We will once again be welcoming visitors at this year’s GLEE exhibition at Birmingham’s NEC, where we'll be launching a wide range of new ideas in gardening and giftware. And what’s more, this year there’s an exciting new collaboration, with an organisation which can truly be said to be a household name in the UK.
For now the details of the new partnership are strictly under wraps, with visitors to the Burgon & Ball stand at GLEE the very first to know the details. But that’s not the only development to make its debut at the show.
We'll also be building on our longstanding collaboration with the RHS, and GLEE visitors will be able to see an exciting new collection of RHS-endorsed garden tools. In a category new to the RHS-endorsed ranges, the three new tools in the collection have been drop-forged, a process lending increased strength and durability to the steel. These tools have been designed to do a tough job in the garden – but their appeal will also extend to non-gardeners as well, thanks to a key trend in interior design.
There will also be a new RHS-endorsed specialist rake for lawn care, designed to take the hard work out of an annual lawn care task which makes a huge difference to lawn health, but which often gets neglected.
At GLEE we will also unveil exciting new developments in the top-selling Sophie Conran for Burgon & Ball collection. Sophie, the only daughter in the famous Conran British design dynasty, has been working with us since 2010, and the collaboration has proved a fruitful one. The ranges of garden hand tools and giftware have gained something of a cult following among gardeners, as they combine Sophie’s designer style with our centuries of toolmaking expertise.
September will see significant updates to the range, with beautiful new practical gardening items, all impeccably designed to combine elegant looks with advanced performance. There will also be a selection of gorgeous new gardening gifts and accessories, developed with Sophie’s signature ‘modern country house’ style and our own keen eye for a trend. And to make sure these items catch the eye in-store, a fresh and contemporary look for the collection will be on show, with new-design packaging launching this autumn.
Another Burgon & Ball partnership in the spotlight at GLEE will be the Corona range of high performance tools from the USA. Engineered for lasting performance, Corona tools are a byword for quality across North America and are the choice of professionals as well as keen gardeners. At GLEE last year selected lines were previewed to great acclaim, and this September the whole of the range now available in the UK will be on show, offering new opportunities to retailers.
And with the vogue for houseplants still in full swing and indoor greenery remaining an interior design must-have, GLEE will also see new designs added to our hugely popular collection of indoor pots. The new additions include a selection of glazed pots exploring colour and texture; a way to increase sales of one of the runaway successes of the range; and something very different, to bring a taste of the exotic to those who’ve been inspired to flex their floristry muscles.
With our reputation for innovation and new product development, our stand (8E50-F51) is a must for all show visitors. So make a note to visit us at GLEE to see the full range of exciting new products on offer from a respected name in gardening - the coffee's pretty good, too!
