This season the much-loved Sophie Conran for Burgon & Ball collection sees many new key additions to strengthen the range in both the core garden and the gift categories. New large tools including cutting tools are being introduced to make a complete range of garden tools; it’s serious gardening, made stylish.
Known for its appealing and very popular gift options for garden and home, the Sophie Conran range features beautifully designed hand tools in stylish gift boxes, which have earned something of a cult following among keen gardeners. The new additions extend the range in the ‘garden’ arena, while retaining an exceptional gift offering. What’s more, new-look packaging has been created to look at home in garden centres as well as softer gift environments.
The spotlight is on ‘garden’ in the new line-up. In hand tools, a sleek polished topiary shear complements the best-selling secateur and precision secateur from the range, with the familiar all-steel construction and simple brass lock. A long, thin trowel is ideal for planting, digging, and weeding – a multitasking tool which is sure to win a lot of fans. And an ultra-slim pocket knife is the perfect size for a smaller hand, perfect to pop in a pocket.
In larger tools, there’s a thoughtfully-designed digging fork and digging spade; smaller than most and light in weight, they’ve been created to make gardening easier for gardeners of smaller stature. Immediately noticeable are the T-grip handles, unusual in the UK, which make it easy to use a double-handed grip for better purchase while digging. Large cutting tools also join the popular Sophie Conran range for the first time, with a new hedge shear and a lopper, both with distinctive lightweight FSC ash handles and stylish branded brass plaque.
Choices in the popular striped ticking fabric accessories are also being extended, with the addition of a gardener's apron, a tool bag and a garden kneeler. The full apron incorporates the useful central pocket, patch pocket and key clip from the top-selling waist apron, but also features a bib to keep the gardener clean from top to toe (well, nearly!) when things get really messy.
The tool bag is a really handy size, not too heavy to lift when loaded, and features a host of useful design details, like mesh inserts in the exterior pockets for easy cleaning, and an elastic restraining strap to keep tools firmly in place. The kneeler features the same construction as the Burgon & Ball Kneelo® kneeler, with twin layers of memory foam around a lightweight EVA foam core, to create a garden kneeler of exceptional comfort.
There are new additions in the Sophie Conran for Burgon & Ball wild bird care selection, too, with four new bird feeders. Two adorable ceramic feeders, in the shape of a pear and a pomegranate, are perfect for hanging from a tree to offer bird seed to smaller garden visitors. Then there are two decorative fat ball feeders, taking design inspiration from the delightful and very popular apple bird feeders in the range. Also in the shape of a pear and a pomegranate, these feeders feature a cup to hold a fat ball, the fastest-growing wild bird care food in terms of sales volume.
The new-look packaging features an understated grey, a look suited to both garden and gift environments, with accents in gold foil to add a distinctive touch and highlight the quality of the range. To show the new look off to perfection, there’s a new display stand, too, comfortably accommodating the new large tools, hand tools and ticking stripe accessories.
RRPs of the new items range from £7.99 to £39.99, so with the exciting new serious-but-stylish large tools, practical new gardening accessories, and decorative wild care care, the Sophie Conran is a range for everyone who loves their garden.