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The new design in the RHS Gifts for Gardeners series, British Meadow, has been a sales phenomenon in its first Christmas – and now it’s a success with industry judges, too!
The new range has been announced as a finalist in the Gift of the Year awards 2021. Run by Spring Fair in collaboration with the Giftware Association, these respected industry awards have a 40 year history behind them. The winners are announced every February, and the awards highlight the best new products for the year ahead. The judges have a real knack of picking out those product launches set to take the market by storm, so it’s quite an honour to have our products selected.
The RHS Gifts for Gardeners British Meadow gift collection is a finalist in the Branded Gift category of the awards. We’ve created it in collaboration with the Royal Horticultural Society, the UK’s foremost gardening charity and a name instantly recognised by gardeners.
The collection features a pattern created by our designers, featuring beautiful historical botanical artwork from the RHS Lindley Library. Native wildflowers and butterflies are in the spotlight in this delicate design, reflecting today’s love for a more natural style of gardening and spaces where nature can thrive. The jewel colours shine out against the deep blue background, making a very distinctive and eye-catching display in-store.
With RRPs ranging from £9.99 up to £24.99, there’s gift inspiration here for every budget.
The awards are being help virtually this year as part of the Spring Fair @Home show, but our excitement is very much real-world. We’re keeping everything crossed for the big announcement. And if it’s good news, you’ll be the first to know!